The GIF, Which Transformed The Internet (And Sparked Millions Of Pronunciation Arguments), Turns 30
(ArtsJournal Theatre)

And, honestly, GIFs are living their best lives right now. `Twitter has a GIF button and even Apple added GIF search to its iOS messaging app. Such mainstream approval would have seemed unthinkable even a decade ago, when GIFs had the cultural cachet of blinking text and embedded MIDI files. But today they´re ubiquitous.`