Roger Tomlinson: Measuring An Audience? But What Are You Measuring?
(ArtsJournal)

`I have been a champion of audience data for a long time. I conducted my first year-long audience survey at the Vic in Stoke on Trent in 1969, supervised by Keele University. I have been commissioning research surveys for over 40 years and the Arts Council published my book `Boxing Clever´ on turning data into audiences […]