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RSS FeedsPhotokina `repositions` itself, will become an annual event
(Digital Photography Review)

 
 

23 may 2017 19:51:06

 
Photokina `repositions` itself, will become an annual event
(Digital Photography Review)
 


Photokina, the biennial photo industry trade show in Cologne, Germany, has announced that it will become an annual event. Additionally, there are plans to diversify the show to include products and technologies beyond its historical focus of cameras and photography. Beginning in 2018, Photokina will become an annual event, which it says will better reflect the `fast-paced and briefer innovation cycles` of digital technology. Additionally, from 2019, Photokina will take place in May instead of its historical September slot. The most immediate impact of these changes is that Photokina 2018 will adopt a shorter, more focused schedule, from September 26-29. As part of the shift to include the wider digital imaging industry, Photokina will broaden its focus, moving beyond traditional core areas to include technologies such as virtual and augmented reality, cloud computing, content management, social media, and smart home applications. Given the current state of the camera market, these changes aren`t entirely surprising, and will hopefully allow Photokina to remain a relevant and vibrant event even as the market for still cameras contracts. Press release: Photokina 2018: the world`s leading trade fair for photo, video and imaging is repositioning itself Photokina will take place annually as of 2018. It will in future thus optimally reflect the fast-paced nature and the ever briefer innovation cycles of an increasingly digitalised industry. As of 2019 the trade fair will also have a new date in May. In addition to innovations from the core areas of the imaging workflow, the entire range of products, applications and services of relevance for imaging shall in future be presented in Cologne. With these changes, the transformation process begun in 2016 shall be consistently continued: under the umbrella of `Imaging Unlimited`, photokina last year inspired both exhibitors and visitors and accessed new target groups for the ind ...


 
15 viewsCategory: Culture > Photography
 
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