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RSS FeedsJagmeet Singh, the social media star who wants to take over the NDP
(The Star Fashion & Style)

 
 

21 may 2017 05:11:28

 
Jagmeet Singh, the social media star who wants to take over the NDP
(The Star Fashion & Style)
 


OTTAWA—Jagmeet Singh speaks to his phone, which captures video of his smiling face in front of the Gothic facade of Canada’s Parliament.“Sup everybody?!” he asks, addressing his audience of 47,000 on Instagram.“I can never get over how cool that looks right there in the background — Look at that! So nice!”It was the Ontario politician’s debut on the Hill, the day after he declared his candidacy for the federal NDP leadership at a rally in Brampton, where he has held a seat at the provincial level since 2011. Through the day, Singh expounded the broad strokes of his vision in a series of interviews and periodically updated his online audience in the upbeat cadence that has become his trademark.This is campaigning Singh-style: a mixture of millennial colloquialism and social media posturing with earnest appeals for justice and a more inclusive Canada.Whether it can win him the mantle of NDP leader, or subsequently help him wrench power from Justin Trudeau, is an open question.What’s clearer at this point is that his style, both sartorial and as a politician, has earned him some hype. Good luck finding an article about him that doesn’t mention his fancy menswear — his proclivity for tailored suits once landed him in the pages of GQ — or social media prowess.“His team has been able to build a pre-campaign buzz,” said Karl Bélanger, a longtime activist who has worked for Jack Layton and current leader Thomas Mulcair, commenting on the months of speculation about Singh’s candidacy.“Every campaign was taking him seriously and waiting for him to make his move,” Bélanger said.“(The race) is shifting into a third gear.”With five months to go before New Democrats vote, Singh welcomes the early attention he’s received. The task now is to transform his lustre in some political circles into support from party members and later, ...


 
36 viewsCategory: Culture > Fashion
 
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