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RSS FeedsMartin Sorrell warns Google and Facebook over fake news and brand safety
(World News UK)

 
 

27 april 2017 20:13:23

 
Martin Sorrell warns Google and Facebook over fake news and brand safety
(World News UK)
 


Sir Martin Sorrell, the chief executive of WPP, has warned Facebook and Google to acknowledge that they are “media companies and not technology companies” or face losing advertisers’ faith. The WPP founder also spoke of the need for the social media giants to address issues around “brand safety” and fake news after controversies in recent months. Sorrell told City A.M. that the companies’ advertising revenues have not been hit by the issues in the first quarter of this year, but predicted that this could change. “When you have a duopoly, clients and agencies are looking for alternatives,” he said. Read...


 
1 viewsCategory: General > Europe > UK
 
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