The PSA Retail | Paris 16 Experience Store: post-modern automotive distribution
(WorldNews France)

PSA Retail, PSA Group`s distribution group and dealer of the brands PEUGEOT, CITROËN and DS Automobiles, is opening its `Experience Store` at 39 rue Saint-Didier in Paris`s iconic 16th arrondissement. The store is an experimental automotive distribution concept that has been completely reconfigured in order to fit into very large cities of the 21st century and to embrace the codes of a digital society. This experience brings together the revamped dealerships of these three brands, each of which has its own unique customer path. Covering 450 square metres, it offers innovative architecture solutions, immersion areas where visitors get to have a full digital experience, and dedicated sales...