Trends to watch at NAB 2017
Next week is the annual National Association of Broadcasters show, or NAB, in Las Vegas, Nevada. NAB is primarily an industry conference, and isn`t generally focused on consumer products, but we go to NAB because it often gives us a window into the future. Tools and technologies created for Hollywood or the broadcast industry have a funny way of tricking down to everyman products over the next few years, and that`s usually a good thing (3D television being a notable exception, in my opinion).
So, let`s take a look at a few of the product categories we`ll be watching at NAB next week that have the potential to impact us not-named-Spielberg types in the coming years.
Tools for Emerging Filmmakers
The filmmaking industry has changed a lot in the past few years: technology has become better, costs have come down, and tools suitable for serious content creation are now accessible to anyone with a dream of producing films and the passion to make it happen. This transformation has ushered in an explosion of what are often referred to as `emerging filmmakers.`
These are people who often started making films with DSLRs or mirrorless cameras, but have grown their skills or businesses to the point where they need better, dedicated tools. They include independent filmmakers, small businesses working for commercial clients, or any number of other filmmaking roles. Some things they have in common are that they care about creating high quality content, have high expectations for production value, and they don`t have upwards of $20,000 to buy a single cinema lens.
This category has grown large enough that we`re seeing more companies which have historically catered to the high end cinema market now looking to meet emerging filmmakers` needs. Whether it`s to drive revenue or create brand loyalists, we`re seeing more tools designed and priced for these users. By way ...
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