AURES in the cinema sector
(WorldNews France)

by Richard Heitmann, Sales Director - AURES Technologies Ltd The challenges and aspirations of today`s cinema operators In recent years, the cinema industry has focused on making significant operational changes in order to enhance efficiency, profitability and customer service. Firstly, there has been a drive to both increase and speed up throughput at the point-of-sale, at the same time giving customers a choice on how they engage: using a manned ticket desk, a manned concession desk or a self-service kiosk to make their purchases. In today`s cinema lobbies, tickets can largely be bought anywhere. However, separate ticket box office and food, beverage and confectionery counters, costly to...