Airbnb adopts new brand name Aibiying in China
(PCWorld)

Airbnb will rebrand its short-term home rental service in China as `Aibiying` and triple the size of its workforce in the country as it tries to woo a large but complex market for foreign tech companies.Aibiying translates as `welcome each other with love,´ which is the kind of reception that Airbnb may require to compete with local platforms such as Tujia and Xiaozhu.A number of tech companies targeting the Chinese market have had to make adjustments to their traditional business models, including by setting up joint ventures with local partners to gain market access.To read this article in full or to leave a comment, please click here