MS Dhoni`s 11-year innings with PepsiCo ends, Virat Kohli the new icon
(WorldNews Business)

NEW DELHI: PepsiCo has ended its 11-year association with MS Dhoni, the captain of India`s one-day and Twenty20 cricket teams, indicating that the flamboyant cricketer`s marathon run with advertisers may be slowing down. The 35-year-old cricketer, who rose from the ranks and became one of the country`s most successful captains, was the face of both Pepsi Cola and Lay`s chips. His association with PepsiCo dates back to 2005. `Oh Yes Abhi` and `Change The Game` were among the company`s biggest campaigns that featured him. PepsiCo V-P for beverages Vipul Prakash confirmed the development. `At PepsiCo, our focus in advertising and marketing is to make our products the hero and celebrate the...